When Media Fails at Creating Trends

6/3
I've been looking at different pictures and was pondering on what to write about when I thought back to one of the documentaries watched in class, Merchants of Cool. In this documentary, we were exposed to the fact that big corporations and companies try to create trends in order to gain some profit for their business.

I thought about analyzing a failed trend big corporations tried to push and see why did they fail?

Topshop's clear knee jeans:
_100539979.jpgI mean they aren't that bad, still wow. Many are confused by this look as it seems to serve absolutely no purpose, it also seems quite uncomfortable. These jeans, in my opinion simply failed because they have no use. Here we see, the first of three failed marketing trends. RIP Topshop's failed clear knee jeans.


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